Social Media Manager

Epsom, Kingston upon Thames, UK (Hybrid)

£42K/yr – £45K/yrMid LevelContract

Posted 2 weeks ago

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Job Summary

Own and lead social media with a mission to protect and inform, building the team, aligning with internal partners, and owning crisis and reputation guardrails.

  • Lead and mentor the social media function, raising performance and capability.
  • Turn audience insight into channel specific content while safeguarding vulnerable users.
  • Direct editorial strategy and crisis response across all platforms.

Job Description

Responsibilities

  • Provide empathetic leadership and mentorship to our social media team, fostering a culture of excellence and growth.
  • Collaborate closely with stakeholders across various departments to ensure our social media approach is informed by evidence and tailored to our audience's needs.
  • Lead strategic planning and editorial decision-making to maintain the integrity of Samaritans' messaging across social platforms.
  • Champion social media literacy across the organisation, providing training and support to empower colleagues at all levels.
  • Take ownership of Samaritans' social media reputation, managing crisis situations and mitigating reputational risks.
  • Maintain positive relationships with external agencies to deliver social media moderation.

Requirements

  • Experience of line managing a team with compassion and empowering them to deliver their best work. Ideally experience of supporting staff who may often be dealing with sensitive and triggering issues.
  • Great stakeholder management skills and a proven ability to inspire, influence, and collaborate effectively at all levels of an organisation.
  • Good prioritisation skills to enable you to manage a range of competing projects.
  • Understanding of how to develop a channel specific social media content and engagement strategy that meets organisational strategic objectives.
  • Specialist knowledge of latest trends in social media tactics, strategies and platforms.
  • Track record in driving successful and strategic social media content, campaigns and community management.
  • Social media crisis management experience and proven ability to lead and advise senior leaders on approach for social media.
  • In-depth knowledge of safeguarding vulnerable people via social media.
  • Experience of delivering EDI commitment within social media context.
  • Experience working in the charity sector or not for profit sector.

Benefits

  • flexible working
  • great benefits
  • 28 days annual leave, plus bank holidays
  • We offer flexible hybrid working, and the chance to make a tangible difference in suicide prevention across the UK and Ireland
Samaritans logo

Samaritans

Samaritans' vision is that fewer people die by suicide.Our volunteers spend over one million hours a year responding to calls for help, and every 90 minutes, someone in the UK or Ireland dies by suicide.Whatever you're going through, call us free any time, from any phone on 116 123.

Founded in 1953
Epsom, England, GBR
1.5K employees (63 in marketing)

Traffic Signals

Monthly Visitors
529.9K
Monthly Google Ads Budget
$1.6K
Traffic Source Mix
Search
54.1%
Direct
37.1%
Referral
6%
Social
1.9%
Paid
0.8%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
63 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Grant, 4 months ago

Funding History

  • Feb 2026
    Grant