Responsibilities

• Develop and execute engaging social media strategies that align with brand goals and target audiences.
• Create, curate, and schedule high-quality content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media channels daily to respond to comments, messages, and inquiries promptly, fostering active community participation.
• Collaborate with cross-functional teams to produce multimedia content including images, videos, blogs, and infographics that resonate with diverse audiences.
• Analyze performance metrics using social media management tools to optimize campaigns and report on engagement trends.
• Manage public relations efforts by cultivating positive relationships with online influencers, media outlets, and community partners.
• Stay informed on emerging social media trends, platform updates, and best practices to keep our digital presence innovative and competitive.

Requirements

• Proven experience in social media management or digital marketing roles with a track record of successful campaigns.
• Strong understanding of public relations principles and how they integrate with social media strategies.
• Excellent written communication skills with the ability to craft compelling narratives tailored for different platforms.
• Familiarity with social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Ability to analyze data insights to inform content creation and campaign adjustments effectively.
• Creative mindset with a proactive attitude toward exploring new ideas and engaging storytelling techniques.