Responsibilities

• Social Media Management & Content Creation
• Own and deliver our organic social strategy (primarily Instagram & TikTok)
• Content & Campaign Strategy (60%)
• Build and manage the monthly social content calendar for Freight Island
• Collaborate with the wider marketing, design, and programming teams to align campaigns
• Work with the Senior Marketing Manager to deliver joined up campaigns
• Liaise with event promoters and partners for cross-promotional content
• Support the development of brand tone, content pillars and voice
• Launch dedicated TikTok strategy
• Plan multi-channel content around events, food, drinks, and collaborations

Content & Campaign Strategy (continue)

• Brief photographers & videographers for large event content capture
• Develop creative campaign concepts and always-on storytelling moments
• Schedule and publish daily content, adapting for platform nuances
• Track content performance (engagement) and use insights to guide future strategy

Content Creation

• Act as the in-house content host for social videos (IG Reels, TikTok, Stories)
• Capture spontaneous content during events, kitchen takeovers, live shows, etc.
• Interview guests, chefs, and performers in a brand-aligned tone
• Collaborate with video editors or edit short-form video content yourself using apps or Adobe tools
• Stay across cultural and social trends and jump on relevant moments in real-time