Responsibilities

• Develop comprehensive social media strategies aligned with brand goals, target audiences, and market trends to maximize engagement and visibility.
• Manage daily social media operations across platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging channels, ensuring consistent voice and branding.
• Create, curate, and schedule compelling content that captures attention, encourages interaction, and promotes positive public relations.
• Monitor social media channels for audience engagement, respond promptly to comments and messages, and foster a lively online community.
• Analyze performance metrics using social media management tools to assess campaign effectiveness and inform future strategies.
• Collaborate with marketing, PR, and creative teams to coordinate campaigns that enhance brand reputation and outreach efforts.
• Stay informed on the latest social media trends, platform updates, and best practices to keep our digital presence innovative and competitive.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns.
• Excellent understanding of public relations principles and how they integrate into digital communication strategies.
• Exceptional written communication skills with the ability to craft engaging content tailored to diverse audiences.
• Familiarity with social media management tools such as Hootsuite, Sprout Social or Buffer for scheduling and analytics.
• Ability to analyze data insights to optimize content performance and audience engagement.
• Strong organizational skills with the capacity to manage multiple projects simultaneously under tight deadlines.

Preferred

• Knowledge of current digital marketing trends and emerging social platforms is highly desirable.