Social Media Manager, Digital

Responsibilities

• Be responsible for managing the social media accounts for The R&A amateur events
• Work with agencies to ensure creation, scheduling and posting of social content
• Help formulate and implement social strategies that align with wider business goals
• Work with The R&A marketing team to maximise social content opportunities
• Take ownership of the creation and delivery of social content that aligns to the agreed strategy
• Ensure social opportunities are m aximised for key pieces of content that are created throughout the year, occasionally capturing content through your own means
• Oversee the production of social assets, from ideation to publication ensuring quality and correct brand positioning
• Be at the forefront of community management of The R&A amateur channels
• Support other departments in The R&A to ensure optimal output of all assets and messaging
• Support the delivery of commercial assets & branded content for social media

Requirements

• In-depth knowledge of social media and social media trends is essential
• Knowledge of and interest in golf is essential
• 4+ years experience working in a social media role

Preferred

• A degree in journalism, marketing or a similar field is desirable
• Knowledge of branding, both visually and through tone of voice, is desirable
• Experience with content management systems (CMS) is highly desirable
• The ability to work in native analytics platforms and experience with analytics is highly desirable
• Skills in graphic design and video programs are desirable
• Past experience of working closely with performance marketing teams on paid campaigns