Social Media Manager

Responsibilities

• Develop and execute social media content that drives engagement, relevance and brand visibility across priority platforms, aligned to wider brand and PR objectives
• Create and curate high performing, platform first content (video, imagery, copy) that reflects the shift towards authentic, real-world storytelling, including working directly with colleagues, engineers and frontline teams
• Work with PR and Social Director to commission and manage external agencies, contractors and specialist creators to deliver content at pace and scale, ensuring quality, brand alignment and efficient delivery
• Identify, capture and amplify real customer and colleague stories, including user generated and ‘in the field’ content, to build trust and authenticity
• Monitor social channels and cultural trends, responding quickly and appropriately to drive relevance and participation in real-time conversations
• Track and analyse performance metrics, using insight to continuously optimise content, formats and channels through a test-and-learn approach
• Collaborate with internal teams (PR, Brand, Customer Value, Operations) to ensure social activity reflects business priorities and supports reputation and customer outcomes
• Contribute to campaign delivery by supporting the rollout of integrated marketing activity across social platforms, ensuring consistency and impact

Requirements

• Significant hands-on experience managing social media accounts for a consumer-facing brand, with clear ownership of content delivery and channel performance (in house or agency).
• Proven track record of personally creating social first video content (e.g. TikTok, Instagram Reels, YouTube Shorts), including filming and editing with relevant tools.
• Demonstrable experience capturing content in real world environments (e.g. on location, with customers, colleagues or frontline teams), beyond studio or centrally produced campaigns
• Evidence of managing and directing external partners (agencies, freelancers, or content creators) to deliver high-quality outputs - including briefing, feedback and quality control
• Strong working knowledge of major social platforms (Meta, TikTok, Instagram, YouTube, LinkedIn), with examples of how content has been adapted to suit different platforms and audiences.
• Experience using social analytics tools to track performance and make data led improvements to content and engagement (e.g. adjusting formats, timing, or messaging based on results).
• Portfolio of recent work required - applicants must provide examples of content they have personally created and delivered, with clear indication of their role in production.
• Ability to operate independently at pace, managing multiple content streams and responding to real time opportunities without heavy oversight.