Social Media Manager

Responsibilities

• Social Media Management & Strategy – Manage social media accounts across a portfolio of dental clients, alongside The Bigger Brand’s own channels.
• Social Media Management & Strategy – Build tailored social media strategies and monthly content calendars that reflect each client’s brand, audience and business goals.
• Social Media Management & Strategy – Research trends, Reels formats and industry developments, turning relevant ideas into content.
• Social Media Management & Strategy – Manage comments, messages and community engagement, including client Facebook groups where required.
• Content Creation & Production – Take content from initial concept through to briefing, approval and publication.
• Content Creation & Production – Plan Reels, patient testimonials, team introductions, treatment FAQs, before-and-afters and promotional campaigns.
• Content Creation & Production – Work closely with videographers and editors, providing clear briefs and constructive feedback.
• Content Creation & Production – Attend selected client shoots to support creative direction and capture behind-the-scenes content.
• Content Creation & Production – Create engaging Stories, carousels and short-form content.
• Copywriting & Publishing – Write natural, engaging captions that capture each client’s voice and encourage meaningful action.

Requirements

• Experience managing social media accounts for multiple brands, ideally within an agency.
• A portfolio showing strong content, copywriting and social media results.
• Confidence creating Reels concepts, content calendars and platform-specific strategies.
• Strong design skills using Canva, Adobe Creative Suite or similar tools.
• Experience using social media scheduling and reporting tools.
• Excellent written English and an ability to adapt to different brand voices.
• Confidence communicating with clients and collaborating with a creative team.
• Strong organisation, attention to detail and ownership of your work.
• An interest in dental marketing. Experience in dentistry or healthcare would be an advantage.
• Availability to attend our Manchester office twice a month and occasional client shoots.