Social media manager

Paisley, Renfrewshire, UK (On-site)

£25K/yr – £30K/yrMid LevelGraduate

Posted 2 months ago

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Job Summary

Own social media strategy and day-to-day content and engagement across platforms, tying campaigns to brand goals with cross-team collaboration, paid campaigns, and trend-aware optimization.

  • Strategy & execution: build and implement social programs aligned to organisational goals.
  • Content & engagement: create and curate content, monitor channels, respond to followers, and manage influencer/media relationships.
  • Measurement & optimization: analyse performance data to improve content, campaigns, and ROI.

Job Description

Responsibilities

  • Develop and implement comprehensive social media strategies aligned with organisational goals
  • Create, curate, and schedule engaging content across platforms such as Facebook, Instagram, X and others if the candidate sees fit
  • Monitor social media channels for comments, messages, and engagement opportunities; respond promptly and professionally
  • Analyse performance metrics to optimise content and campaign effectiveness
  • Collaborate with marketing, PR, and other teams to ensure consistent messaging and branding
  • Manage social media advertising campaigns to maximise reach and engagement
  • Stay updated on the latest trends, tools, and best practices in social media management and public relations
  • Build and maintain positive relationships with followers, influencers, and media contacts

Requirements

  • Proven experience in social media management or digital marketing roles
  • Strong understanding of public relations principles and practices
  • Excellent written communication skills with a flair for compelling storytelling
  • Proficiency in social media management tools such as Hootsuite, Buffer or similar platforms
  • Creative mindset with the ability to generate innovative content ideas and able to work a camera and Canva for picture content
  • Organised with strong project management skills to handle multiple campaigns simultaneously
  • Knowledge of analytics tools to measure campaign success and inform future strategies
  • A proactive attitude with the ability to adapt quickly in a fast-paced environment

Benefits

  • Discounted or free food
  • Employee discount
  • Flexitime