Social Media Manager - Ashleigh & Burwood at Up Collective | City of Westminster, Westminster, UK | £40K/yr – £50K/yr

Social Media Manager - Ashleigh & Burwood

City of Westminster, Westminster, UK (Hybrid)

£40K/yr – £50K/yrMid Level5+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own social content across Instagram, TikTok, and Facebook with end-to-end ownership of strategy, production, and community for a beauty/home brand, driving engagement and conversion.

Platform ownership: plan and optimize the cross-platform content mix (Reels, carousels, Stories) tied to launches and promotions.
Content craft: shoot, edit, and publish on-brand captions and visuals that convert with minimal hand-holding.

Job Description

Own social narrative and frontline content across Instagram, TikTok and Facebook, driving brand alignment, product storytelling and commercial results.

Ownership: Social strategy and content calendar across platforms, including Reels and Stories, tied to launches and promotions.
Content execution: Shoot, edit and post Reels, carousels, product demos, lifestyle and BTS with on-brand captions.
Community and performance: Respond to comments, track KPIs, and translate data into action while nurturing creator partnerships and UGC.

5+ years in a social media or digital marketing role in FMCG, beauty, fragrance, home or wellness
A genuine content creator who can shoot, edit and post Reels without prompting
Confident copywriter with a natural, engaging tone for captions across a wide demographic
Self-starter and team player in a small, collaborative company