Responsibilities

• Manage and maintain all company social media platforms, including Facebook, Instagram, TikTok, YouTube, and other relevant channels.
• Develop and implement social media strategies to increase brand awareness, customer engagement, followers, shares, and overall reach.
• Monitor social media performance and identify opportunities for growth and improvement.
• Respond to customer enquiries, comments, and messages promptly and professionally across all social media platforms.
• Develop and maintain response templates to ensure consistent and efficient customer communication.
• Plan, coordinate, and oversee the creation of digital content for marketing campaigns and promotions.
• Provide guidance to store teams when capturing video and photographic content.
• Edit and produce high-quality promotional videos, reels, photography, and digital content for social media and marketing campaigns.
• Ensure all content aligns with brand guidelines and marketing objectives.
• Create content calendars and schedule posts across digital platforms.
• Plan and execute promotional campaigns for new product launches, including perfumes and related product ranges.
• Develop seasonal marketing campaigns in collaboration with the marketing team.
• Coordinate marketing activities with branch managers to ensure successful implementation of campaigns at store level.
• Support and participate in VIP events, promotional days, product launches, and customer engagement activities.
• Identify, engage, and build relationships with influencers, content creators, and brand ambassadors.
• Coordinate product gifting and influencer collaborations.
• Monitor and evaluate influencer campaign performance and return on investment.
• Produce monthly reports analysing influencer activity, engagement, reach, and sales impact.
• Create and distribute targeted email marketing campaigns and promotional communications to customers.
• Assist with customer retention initiatives and loyalty marketing activities.; Develop engaging marketing content for newsletters and promotional communications.