Social Media Lead

London, UK (Hybrid)

Salary Not AvailableManagerFull time

Posted 1 month ago

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Job Summary

Own social media strategy and execution for a professional body, turning campaigns and advocacy priorities into social programs across LinkedIn, Instagram and Facebook.

  • Growth and engagement through insight-led content and platform-aware storytelling.
  • Channel governance and voice management with risk monitoring and timely responses.
  • Analytics-driven optimization to inform future campaigns and protect reputation.

Job Description

Responsibilities

  • develop and deliver social media plans that support RCOT’s campaigns, advocacy and member engagement priorities
  • create high-quality, engaging content across key platforms – including LinkedIn, Instagram and Facebook
  • drive audience growth and engagement through insight-led and creative approaches
  • manage and evolve RCOT’s social media channels – ensuring a strong and consistent voice
  • use analytics and insights to optimise performance and inform future activity
  • manage our reputation on social media, including monitoring risk and responding to emerging issues
Royal College of Occupational Therapists logo

Royal College of Occupational Therapists

We're RCOT, the Royal College of Occupational Therapists. We champion occupational therapy. We're here to help achieve life-changing breakthroughs for our members, the people they support and society as a whole.Join us: www.rcot.co.uk/join-us

Founded in 1974
London, England, GBR
201 employees (26 in marketing)

Traffic Signals

Monthly Visitors
68.3K
Monthly Google Ads Budget
$393
Traffic Source Mix
Search
52.5%
Direct
38.9%
Referral
6.3%
Social
1%
Paid
1.1%

Headcount Trend

Current headcount: ~204

Marketing Team

Marketing Team Size
26 (13% of company)