Social Media Executive at The Orders of St Johns Care Trust | Aylesbury, Buckinghamshire, UK

Social Media Executive

Aylesbury, Buckinghamshire, UK (Unknown)

Salary Not AvailableMid LevelPermanent

Posted 2 months ago

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Job Summary

Own the execution and continuous improvement of social media for a community-care organization, turning strategy into engaging, compliant content across central and local accounts while building team capability.

Content & Campaign Delivery: Plan, create, and optimise organic content and campaigns using data to lift reach and engagement.
Cross-Functional Collaboration: Align social activity with marketing campaigns and guide Home Managers on content creation and account management.
Capability & Policy Training: Run workshops and develop social media policies to standardise brand presence across all pages.

Job Description

Responsibilities

Implementing the social media strategy in conjunction with the Digital Marketing Manager.
Developing and managing content plans with key stakeholders to align social media activity with marketing campaigns.
Managing central, brand social media accounts and oversee individual care home Facebook pages.
Providing guidance to Home Managers and their teams on content creation and account management.
Planning, creating, and optimising engaging organic content and social campaigns, using data insights to improve reach and engagement.
Monitoring and respond to comments, ensuring appropriate engagement.
Delivering social media training through workshops and own the creation and delivery of social media policies.

Requirements

Experience in professional social media management and content creation
Proven track record of running multiple professional accounts, growing engagement, and executing high-quality content for social media