The Inn Collection

Social Media Executive

Newcastle upon Tyne, UK (Remote)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

Job Summary

Lead and own the social media program, shaping strategy, content creation, influencer relations, and community engagement across multiple platforms while driving measurable campaigns and brand growth.

  • Own social media strategy and day-to-day execution
  • Plan campaigns, analyze performance, and optimize outcomes

Job Description

Responsibilities

  • Develop and implement social media strategies aligned with overall marketing goals.
  • Create and curate engaging content, including text, images, videos, and graphics, for all our social media platforms.
  • Manage the day-to-day scheduling of all social media channels such as Facebook, Instagram, LinkedIn, TikTok, and YouTube for all 30 sites, adapting content to suit different channels and audiences
  • Introduce a relevant scheduling tool suitable for our business and train users to ensure maximum uptake.
  • Develop, launch and manage new competitions and campaigns that promote our organisation and brand
  • Form key relationships with influencers across social media platforms
  • Interact with community and followers, respond to comments and messages, and foster a positive online community.
  • Plan, execute, and analyse social media campaigns to achieve specific objectives.
  • Track and analyse social media performance metrics, identify trends, and make data-driven recommendations.
  • Monitor social media conversations, identify brand mentions, and respond to customer feedback in brand tone of voice.

Requirements

  • Degree in relevant field (or equivalent)
  • Minimum 1-2 years’ work experience in relevant environment
  • Experience executing on social platforms with scheduling tools
  • Confident user of Microsoft Suite, Canva, Cap Cut and similar content creation tools
  • Travel to sites when needed (expenses covered)
  • Have a genuine passion for marketing and the hospitality industry

Benefits

  • Celebrate your birthday with an extra paid holiday.
  • Build your future with training and development
  • Enjoy 50% off food at any of our Inns
  • Relax with a stay at any of our Inns during January, February, and March for just £1.
  • Take advantage of the chance to explore our beautiful locations, with 1/3 off room bookings all year round.
  • Experience a, spontaneous trip away with £50 on same day bookings
  • It’s not just for you—your loved ones can enjoy 15% off bed and breakfast too!
  • 24/7 confidential support is always there when you need it with our Employee Assistance Programme
  • Contribute to a company that gives back through our Give-inn back scheme
  • Join an award-winning team recognised as the Best Pub Employer at the Publican Awards.

Social Media Executive

The Inn Collection · Newcastle upon Tyne, UK · Remote