Responsibilities

• Define and lead the holistic social media strategy across Instagram, TikTok, YouTube Shorts, and emerging platforms.
• Develop long- and short-term roadmaps that drive brand equity, reach, engagement, and community growth.
• Translate campaigns, and cultural opportunities into social-first storytelling and content pillars.
• Maintain an expert-level understanding of platform behavior, competitive landscape, consumer insights, and cultural shifts.
• Demonstrate deep understanding of the creators landscape
• Provide valuable insights to social media listening and measurement reports
• Be the key client point of contact across key AOR accounts and lead the day-to-day communications across the accounts.
• Develops accurate and timely revenue budget and forecasts that meet and/or exceed established targets.
• Owns the scope of work process between agency and client, ensuring profitability an efficiencies where necesarry
• Acts as a senior resource for client by providing clients with high-level counsel and strategic advice with respect to their associated brands
• Participates in the overall organizational operations, including issues management, capacity planning, infrastructure development, resourcing, etc to support new and existing client needs.
• Provides comprehensive and proactive communication of critical business issues (including but not limited to changes in account activities) and their impact on budget and/or forecasts to Head of Social
• Lead, mentor, and inspire the social team: SM, SSEs, SEs and Assistants on client accounts to ensure the highest quality output as well as their progression
• Build team capabilities, create clear workflows, and establish operational excellence.
• Set expectations, provide regular coaching, conduct performance evaluations, and develop growth paths for each team member.
• Foster a collaborative, positive, high-trust environment grounded in creativity and accountability.
• Work cross functionally to create workflow efficiencies to help the agency deliver to the best of its ability (ie with producers, designers and contemporary peers where applicable).
• Continuously inspire and champion creative innovation across the team, to ensure best-in-class social campaigns being produced.

Requirements

• 6+ years of experience at an agency or comparable social marketing role.
• Advanced decision-making skills with proven ability to lead, influence, align and inspire teams, including those who are not direct reports.
• A demonstrated skill for brand storytelling, where the brand message has to be carried alongside the demands of an audience-first approach.
• An excellent understanding of the social media industry and platforms.
• Have a consistent pulse on trends, pop-culture moments, and all things internet.
• Highly organized and able to run multiple projects concurrently.
• Exceptional verbal and written communication skills.