Responsibilities

• Create regular, engaging content across SIBA’s various channels and audiences
• Own and manage SIBA’s social media content calendar, working with key internal and external stakeholders to maximise engagement and reach
• Respond to member queries and social media comments, liaising with the Senior Management Team where appropriate
• Plan, deliver and optimise integrated marketing campaigns across digital, social and email channels
• Plan, create and optimise paid social and digital advertising campaigns, using performance data to improve results
• Play a key role in delivering the Indie Beer campaign, ensuring consistent messaging, strong creative execution and audience engagement
• Monitor, analyse and report on campaign performance, using data to identify opportunities for improvement
• Collate and deliver SIBA’s weekly member email update, ‘Brewing in Brief’
• Manage and regularly update the SIBA website, ensuring content is accurate, engaging and up to date
• Create social media and marketing graphics using existing brand guidelines and templates

Requirements

• Experience of creating social media content and graphics, email marketing, and website content editing is essential.
• Experience of paid social advertising, analytics and content management systems would be advantageous.
• Experience of marketing, digital marketing or communications
• Strong social media management experience, with the ability to create content for different audiences and channels
• Experience of planning and delivering digital marketing campaigns
• Strong written and verbal communication skills
• Good understanding of digital performance data and analytics
• Experience using website content management systems and email marketing platforms
• Creative approach to content and marketing, with an eye for strong visual content
• Organised and able to manage multiple tasks and competing deadlines

Preferred

• Experience with platforms such as Mailchimp, WordPress, Canva/Adobe Creative Cloud, Meta Business Suite, LinkedIn and Google Analytics would be advantageous
• A knowledge of, or personal interest in, beer or brewing is desirable but not essential, as is experience of working for a membership organisation.

Benefits

• 20 days holiday + bank holidays
• Pension scheme
• Employee wellness programme
• Flexible working arrangements available (full or part time)
• Flexible hybrid working
• Fully compensated travel for SIBA events across the UK