Responsibilities

• Plan, create and deliver digital fundraising appeals, petitions and supporter actions.
• Write compelling campaign copy that motivates audiences to take action and donate.
• Develop and optimise donation pages, landing pages and supporter journeys.
• Manage the digital fundraising calendar and coordinate campaigns with our PR & Communications Officer.
• Take responsibility for the day-to-day performance of digital fundraising activities, working towards agreed income and acquisition targets.
• Identify opportunities to increase fundraising income and improve supporter conversion.
• Take ownership of AWIP's email fundraising programme, including writing, building, scheduling and optimising campaigns.
• Develop automated email journeys, audience segmentation and personalised communications.
• Test subject lines, messaging and calls to action to improve performance.
• Monitor email deliverability, engagement and fundraising results.

Requirements

• Proven experience in email marketing, including campaign management, segmentation and optimisation.
• Practical experience developing, managing or optimising paid social media lead generation campaigns, particularly through Meta.
• Excellent copywriting skills, with the ability to produce persuasive, action-oriented content.
• Strong understanding of lead generation, landing pages and conversion funnels.
• Confidence using marketing data to improve campaign performance.
• Strong organisational skills and the ability to manage multiple campaigns independently.
• A proactive, creative and results-driven approach.
• Genuine passion for animal welfare and willingness to advocate publicly for AWIP's mission.
• Experience in digital marketing: 2 years (required)

Preferred

• Experience in direct response fundraising, ecommerce, growth marketing, or performance marketing.
• Experience with SMS marketing.
• Experience using no-code or low-code development tools, automation platforms or basic HTML.
• Experience with CRM systems and marketing automation.
• Experience delivering campaigns across international markets.
• Experience working with external data suppliers.

Benefits

• Casual dress
• Company pension
• Flexitime
• Health & wellbeing programme
• Private medical insurance
• Work from home