Responsibilities

• Website development and management
• Build and launch new franchise websites using our established website platform, templates and brand guidelines.
• Manage website update requests from initial brief through to completion, testing and sign-off.
• Create and maintain service pages, location pages, recruitment content and job adverts.
• Maintain and test enquiry forms, job application forms and routine integrations, ensuring submissions reach the correct teams.
• Manage the live chatbot’s content, functionality and enquiry routing.
• Improve mobile usability, accessibility and navigation.
• Identify technical issues and resolve them within your expertise, coordinating external support when needed.
• SEO and local visibility
• Research relevant keywords and improve website content to support care, recruitment and franchise enquiries.

Requirements

• Practical experience building and maintaining websites through a content management system, including templates, forms and plugins.
• A sound understanding of SEO, keyword research and common technical website issues.
• Experience creating, scheduling and publishing social media content.
• Practical experience setting up or managing paid digital advertising.
• Confidence using analytics and reporting tools to assess results.
• The ability to capture and edit photographs and short videos.
• Strong writing skills and attention to detail.
• The ability to prioritise requests, manage deadlines and follow work through to completion.
• A friendly, collaborative approach and confidence explaining digital matters clearly.
• The ability to attend head office in Merseyside and travel reliably to agreed filming and photography locations.

Preferred

• Experience with Google Analytics, Search Console, Google Business Profile, Google Ads and Meta Ads Manager.
• Basic HTML/CSS knowledge.
• Experience supporting multiple locations or a franchise network.
• Experience in care, healthcare or another service-led business.

Benefits

• Company pension
• Free parking
• On-site parking
• Sick pay
• Work from home