Responsibilities

• Lead priority digital growth activity that brings Tandem’s strategy, brand, customer proposition and new app experience to life
• Focus on digital acquisition, SEO and GEO visibility, MarTech-enabled customer journeys, app adoption, proposition activation, brand implementation, integrated campaigns and selected growth activity
• Deliver through clear, compliant and customer-friendly marketing that reflects Consumer Duty expectations and financial promotions requirements
• Take ownership, bring energy and initiative, and is motivated to keep improving how work is planned, governed and delivered

Requirements

• Significant experience in a similar digital marketing role, with demonstrable ownership of digital campaigns, performance channels and direct-to-customer growth activity
• Hands-on experience using MarTech platforms to support CRM, automation, segmentation, tracking, campaign delivery and reporting, with clear evidence of improved targeting, journey performance, reporting accuracy or operational efficiency
• Strong knowledge and demonstrable experience of SEO and GEO, including content optimisation, technical search considerations, analytics and measurable improvements in organic visibility, search presence, traffic quality and conversion
• Proven ability to plan, launch, optimise and report on multi-channel digital campaigns across owned, paid, third-party and organic channels
• Strong experience using customer, channel and behavioural analytics, journey insight and testing tools to identify friction, improve conversion and engagement, and demonstrate commercial and customer outcomes
• Strong digital copywriting and editing skills, with the ability to turn propositions and insight into clear, engaging and compliant customer communications
• Full understanding and demonstrable experience of working within regulatory guidelines for Consumer Duty and financial promotions, including applying clear, fair and not misleading standards across digital marketing activity
• Confident working in a governed environment, balancing commercial ambition with brand standards, customer understanding and regulatory requirements

Preferred

• Experience launching a customer app with measurable outcomes across acquisition, onboarding, activation, adoption, engagement, retention and performance optimisation
• Experience working with product, technology, data, risk and compliance teams to deliver app, marketplace or digitally enabled customer propositions
• Experience managing agencies, suppliers or specialist partners across SEO, performance marketing, CRM, content, analytics or MarTech delivery
• Experience managing and developing marketing executives

Benefits

• 25 days annual leave plus 8 days Bank Holiday
• An additional day off for a ‘ celebration day ’ including, but not limited to, birthdays, weddings, religious holidays, graduations etc
• Buy or sell up to 5 days holiday a year
• Healthcare cash plan through Westfield Health
• Life Assurance at 3 x salary
• Electric Vehicle salary sacrifice scheme
• Cycle to Work salary sacrifice scheme and a free helmet
• Salary sacrifice Pension contribution *, 4% employee contributions matched with 4% Tandem contribution (*Subject to salary eligibility)
• Smart Tech scheme (buy goods with 0% interest)
• 10% discount on solar panels