Social Media & Digital Marketing Executive

Responsibilities

• Develop, implement, and manage engaging social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality content including posts, videos, graphics, and stories that resonate with diverse audiences.
• Monitor social media channels daily to respond to comments, messages, and inquiries promptly and professionally.
• Analyze performance metrics to optimize content strategies and improve engagement rates continuously.
• Coordinate with the public relations team to ensure consistent messaging and brand voice across all digital channels.
• Plan and execute digital marketing initiatives such as email campaigns, influencer collaborations, and paid advertising efforts.
• Stay updated on the latest social media trends, tools, and best practices to keep our digital presence fresh and innovative.

Preferred

• Proven experience in social media management or digital marketing roles is preferred.
• Strong understanding of public relations principles and how they integrate with digital campaigns.
• Excellent written communication skills with the ability to craft compelling narratives for various audiences.
• Familiarity with social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Ability to analyze data from analytics platforms like Google Analytics or platform-specific insights to inform strategy adjustments.
• Creative mindset with a keen eye for visual storytelling and branding consistency.
• Prior experience working in a fast-paced environment with multiple projects simultaneously is advantageous.

Benefits

• Casual dress
• Employee discount
• Free parking
• On-site parking
• Work from home