Responsibilities

• Manage and maintain the agency’s social media accounts including Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Schedule and publish daily content across platforms.
• Ensure all social channels remain current, professional, and aligned with brand guidelines.
• Monitor comments, messages, and online engagement.
• Create high-quality social media content including: Property listings; Reels and short-form video; Market updates; Client testimonials; Behind-the-scenes content; Community and lifestyle posts.
• Coordinate property photography and video content with agents and external suppliers.
• Write engaging captions and calls-to-action.
• Assist in developing and executing social media campaigns to generate property enquiries and valuations.
• Promote new listings, sold properties, open houses, and agency events.
• Support employer branding and recruitment campaigns.
• Maintain consistency in visual identity and tone of voice.
• Track social media performance metrics including reach, engagement, leads, and follower growth.
• Produce monthly performance reports with recommendations for improvement.
• Monitor competitor activity and emerging social trends.
• Maintain a content calendar.
• Coordinate marketing requests from sales and lettings teams.
• Ensure compliance with property advertising regulations and company standards.

Requirements

• Previous experience in social media management, marketing, or content creation
• Strong understanding of major social media platforms and trends
• Excellent written and verbal communication skills
• Experience using Canva, Adobe Creative Suite, or similar design tools
• Basic video editing skills for reels and short-form content
• Strong organisational and time-management abilities
• Ability to work independently and manage multiple projects

Preferred

• Experience within estate agency, property, or real estate marketing
• Knowledge of Meta Business Suite and paid social advertising
• Photography or videography skills
• Understanding of SEO and digital marketing principles

Benefits

• Competitive salary based on experience
• Performance-related bonus opportunities
• Company pension
• Career progression opportunities
• Training and development support
• Flexible working arrangements
• Access to company events and networking opportunities