Social Media Content Producer (Fixed term maternity cover - 12 months)

London, UK (Hybrid)

£35K/yr – £41K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own social content production and channel management for UK audiences, turning timely stories into engaging social experiences while upholding DEI values and accessibility.

  • Social Content Engine: Create timely, inclusive social assets and multimedia content across key platforms.
  • Channel Management: Maintain the UK social calendar and drive profile, reach, and engagement with a long-term planning horizon.
  • Innovation & Reporting: Track performance, spot trends, and pilot new formats or influencer opportunities to improve impact.

Job Description

  • Social Media Content Creation (50%)
  • Partner with communications and advocacy colleagues to create social media content that responds to the news or trending conversations.
  • Draft social media posts, writing captions, copy for graphics, video scripts and other social media material as needed.
  • Produce and build other forms of multimedia content, such as but not limited to Instagram stories and social media graphics.
  • In line with our ethical storytelling guidelines, champion the voices of refugees and asylum seekers, and ensure our outputs reflect the IRC’s DEI values and are inclusive and accessible.
  • Localise and adapt content from Global Teams as well as other IRC markets to ensure our content is suitable for UK channels.
  • Day-to-day Social Media Channel Management (Proactive and Reactive) (40%)
  • With the support of the Senior Manager - Digital Engagement, support the tactical delivery of our existing social media strategy, with a focus on how we build profile, reach and engagement through social channels.
  • Maintain IRC UK’s social media annual calendar, with a longer-term view on what key campaigns and moments we should go out on and why. Bring this longer-term view to quarterly communications planning sessions.
  • Reporting, optimizing, learning and innovating (10%)
  • Support the Senior Manager – Digital Engagement to report on the performance of social content and make recommendations on how we might optimise going forwards.
  • Horizon scan and stay across the latest innovations, trends and developments in social media that might create risks or opportunities for IRC UK.
  • When it makes sense for the IRC, jump on these trends/innovations - bringing a creative mind and a willingness to experiment with new content and storytelling techniques. To include how we might engage social influencers, when, on what and why.
  • Standard responsibilities: Promote and actively participate in initiatives and efforts to build team engagement, inclusion and cohesion in IRC UK. Foster ongoing learning, honest dialogue and reflection to strengthen safeguarding and to promote IRC values and adherence to IRC policies
International Rescue Committee logo

International Rescue Committee

The International Rescue Committee responds to the world’s worst humanitarian crises and help people to survive, recover, and gain control of their future. Founded in 1933 at the request of Albert Einstein, the IRC offers lifesaving care and life-changing assistance to refugees and displaced people forced to flee from war or disaster.At work today in over 50+ countries and in 28 U.S. cities, the IRC restores safety, dignity and hope to millions who are uprooted and struggling to endure.

Founded in 1933
New York, New York, USA
13K employees (367 in marketing)