Responsibilities

• Own daily community management across all Smiley and Smiley Movement social platforms, including Instagram, Facebook, TikTok, LinkedIn, and Pinterest.
• Maintain a consistent, on-brand presence by responding to comments, DMs, and community interactions in a timely and professional manner.
• Monitor channel performance and audience sentiment, escalating opportunities or risks where needed.
• Confidently create social-first content, with emphasis on shooting and editing short-form video assets for TikTok and Instagram Reels.
• Deliver high-quality copywriting tailored to each platform, adapting voice and messaging for different brand identities - from high-fashion editorial storytelling for Smiley to purpose-led, impact-focused messaging for Smiley Movement.
• Curate, manage, and maintain a dynamic content schedule that drives consistent, high-impact storytelling across all channels.
• Work closely with internal teams to source assets, brief designers, and ensure content aligns with wider brand objectives.
• Support the Senior Social Media Manager in planning and executing social media campaigns across multiple brands.
• Identify relevant UGC creators, supporting briefing, content coordination, and asset delivery.
• Assist in monitoring campaign performance and gathering insights for optimisation.

• Use social listening, analytics, and scheduling tools (e.g., Sprout Social, Sprinklr) to track channel performance, content effectiveness, and community insights.
• Produce regular reporting dashboards, summarising key metrics, learnings, and recommendations for continual platform and content improvement.
• Stay informed of algorithm updates, platform behaviours, emerging features, and digital trends to enhance the strategic direction of each channel.
• Work both independently and collaboratively within a fast-paced, creative environment.
• Maintain excellent organisation and attention to detail across all tasks, ensuring deadlines are consistently met.
• Bring a proactive, solutions-focused mindset to daily work, demonstrating adaptability and responsiveness to changing priorities.
• Uphold Smiley’s brand values and contribute positively to team culture and innovation.

Requirements

• Experience managing social media platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest)
• Day-to-day community management experience (comments, DMs, engagement)
• Ability to create social-first content, including short-form video
• Basic video shooting and editing skills
• Strong copywriting skills with ability to adapt tone of voice across platforms
• Experience managing or contributing to a content calendar
• Familiarity with social media analytics and scheduling tools
• Ability to track performance and understand key social metrics
• Strong organisational skills and attention to detail
• Ability to work collaboratively in a fast-paced environment

• Proactive, adaptable, and reliable approach

Preferred

• Experience supporting or executing social media campaigns
• Experience working with influencer content
• Experience working across multiple brands or brand identities
• Experience within lifestyle, fashion, beauty, or purpose-led brands
• Familiarity with social listening tools (e.g. Sprout, Sprinklr)
• Interest in digital trends, platform algorithms, and emerging features
• Experience working closely with senior social or marketing stakeholders

Benefits

• - 33 days holiday (including bank holidays)
• - Pension scheme
• - WFH Fridays
• - Access to Perkbox and Vitality health insurance
• - Summer & Christmas events
• - Reduced summer hours