Responsibilities

• Develop and execute creative social media campaigns that align with brand goals and resonate with target audiences.
• Create high-quality, engaging content including images, videos, stories, and posts tailored for platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Manage daily social media activities by scheduling posts, monitoring interactions, responding to comments, and engaging with followers to build a vibrant online community.
• Collaborate with cross-functional teams such as marketing, PR, and design to ensure cohesive messaging and branding across all channels.
• Track performance metrics using social media management tools; analyze data to optimize content strategy and improve engagement rates.
• Stay current with industry trends, platform updates, and emerging technologies to keep our social media presence fresh and innovative.
• Oversee public relations efforts related to social media campaigns by managing influencer partnerships and media outreach when appropriate.

Requirements

• Proven experience in social media content creation with a strong portfolio of successful campaigns.
• Some Videography and editing experience will be favoured.
• Some Photography Skills and experience will be advantageous.
• Excellent written communication skills with the ability to craft compelling narratives for diverse audiences.
• Knowledge of public relations principles and best practices for managing brand reputation online.
• Proficiency in social media management tools.
• Strong understanding of analytics platforms like Google Analytics or platform-specific insights to measure campaign effectiveness.
• Ability to work independently while managing multiple projects in a fast-paced environment.
• Creative mindset with a keen eye for visual storytelling and attention to detail.