Social Media & Content Coordinator

Responsibilities

• Content creation - Come up with your own content ideas to promote our bags, staying on top of trends, sounds and formats - Film content on your own and alongside the founders, both on camera and behind it - Edit short-form video for TikTok, Instagram Reels and Stories - Create graphics and assets in Canva Social media and community - Post content regularly across our channels and write captions in TFY's tone of voice - Keep an eye on comments and DMs and reply to them, building a friendly, engaged community - Flag customer questions or issues to the right person on the team - Track what's performing and use those insights to improve our content Shoots, campaigns and launches - Work with the founders on campaigns and upcoming bag releases - Plan shoot days: what content we need, which bags need shooting, the angles, shots and setups - Put together a PDF breakdown for each shoot or bag (shot lists, mood boards, schedules, styling and props) - Be on set at photo and video shoots, keeping everything organised and on schedule - Bring campaigns to life from start to finish, not just plan them - Come up with campaign concepts and lead the creative direction alongside the founders - Pitch fresh, out-of-the-box ideas with confidence: we want someone who isn't afraid to bring their own ideas to the table

Requirements

• At least 2 years' experience creating content, such as UGC or brand content, ideally in fashion or accessories (in-house, freelance or your own channels all count)
• A portfolio or examples of content you've filmed and edited yourself
• Confident filming and editing short-form video, using CapCut, Premiere Pro or similar
• Comfortable on camera
• Strong Canva skills
• A good understanding of TikTok and Instagram: what performs and why
• A basic understanding of how retail and e-commerce brands work, plus a genuine interest in bags and accessories
• Organised and proactive, able to plan ahead and manage your own workload
• Good writing skills for captions and replies
• Able to travel abroad for seasonal shoots

Preferred

• Photography skills
• Experience planning or coordinating shoots
• An understanding of paid social or influencer content

Benefits

• Holiday allowance - 28 days, including bank holidays
• Salary - £32,000 per year