- Content Creation & Channel Management: Own and manage the social media calendar across Instagram and TikTok with manager's support. - Plan and deliver content aligned with brand campaigns, seasonal editions, product launches and key commercial moments, briefed in by the marketing team. - Lead the day-to-day "11am moment" content series, including reactive and culturally relevant posts. - Capture and create content yourself: short-form video, photography, copy that feels native to each platform and true to Little's tone of voice. - Create content from paid briefs, producing assets that perform within paid social channels while still feeling genuine and low-fi. - Ensure consistency across every post: visually, tonally, and commercially. - Community Management: Manage day-to-day community interactions across comments and DMs, building real relationships with consumers rather than just broadcasting at them. - Create regular community content including recipes, coffee rituals, polls and behind-the-scenes moments. - Surface community conversations and insights that can inform marketing activity and feed back to the wider team. - UGC & Creator Outreach: Support the delivery of Little's peer-to-peer creator programme, identifying and briefing micro-creators and genuine consumers who fit the brand. - Help manage a UGC budget to maintain a regular pipeline of authentic, high-performing content. - Build relationships with creators who genuinely love Little's, tracking what content styles and formats resonate. - Support the ambassador programme operationally, managing relationships, tracking performance and flagging what's working. - Monitoring social performance metrics including engagement, reach, follower growth and content performance. - Provide regular reporting to Ella with observations and recommendations. - Stay across trends on social platforms, creator culture and the wider food and drink landscape.