Social Marketing Manager

Responsibilities

• Make us impossible to ignore. Dream up and personally create original, funny, shareable content that brings Zombie's distinctive personality to life. Instagram will be your main playground, with parents and adult shoppers your primary audience.
• Give people reasons to come back. Build an engaged community of Zombie fans who love the brand, buy our products and spread the word. We're interested in genuine engagement and loyalty, not just follower counts.
• Recruit the horde. Find and develop relationships with creators, ambassadors and fans who can produce brilliant, authentic content and champion Zombie.
• Turn attention into demand. Use paid social to amplify great creative ideas, test different messages and content, and learn what drives awareness, trial and sales. You'll be confident managing Meta campaigns yourself.
• Bring it all together. Connect social, creators, paid advertising, consumer engagement and targeted activations into marketing that builds a distinctive brand and gets more Zombie products into shopping baskets.
• This is a hands-on role: you'll be creating content and delivering campaigns yourself, supported by specialist freelancers across design, influencers, gaming and web development.
• You're a creative, social-first marketer who knows how to make people stop scrolling, laugh, share and fall in love with a brand.

Requirements

• You're a creative, social-first marketer who knows how to make people stop scrolling, laugh, share and fall in love with a brand.
• You can show us brilliant content you've personally created, including short-form video, and know how to use Meta advertising to amplify great ideas and deliver results.
• You're hands-on, commercially curious and love turning ideas into action.

Preferred

• Challenger-brand experience will help.

Benefits

• Real ownership, creative freedom and agility. Plus share options, 24 days' holiday, company pension, bespoke marketing training and 10 working days a year to work from abroad.