Responsibilities

• Build our TikTok Shop affiliate programme - recruit creators, get samples out, plan launches around them. UK first; the US follows once the UK shop is humming.
• Run influencer campaigns end to end - find them, brief them, chase them kindly, and keep the good ones close. The relationships matter more than the campaigns.
• Own our social strategy across TikTok and Instagram, with video as the main event.
• Make content - some with creators, some with the team, some just you, a kit and a phone.
• Feed our paid ads. A lot of what you and our creators make will run as Meta and TikTok ads, so you'll brief with that in mind - and lock paid usage rights into every creator deal from the outset. You won't be buying the media, but you'll be the reason the ads have something worth saying.
• Stay close to our community. Reply in the comments, engage, and tell us what people are actually asking for. Our community is genuinely lovely and deserves someone who talks back.
• Organise shoots - plan them, prop them, run them, get the assets out the door.
• Bring ideas. Content, kits, collabs. If it's good, we'll try it.

Requirements

• Deeply fluent in TikTok and Instagram, and can explain why something performed, not just that it did
• A genuine creative - you have opinions and taste
• Great written communication (you'll be talking to creators and customers all day)
• Comfortable in a fast-moving small business
• Takes ownership without being asked twice
• Sharp attention to detail 🔍
• Interested in craft. You don't have to have a junk journal habit, but curiosity about our world will make you far better at this job.

Preferred

• You've made content before - for a brand, a client or yourself. This is a big plus, so show us.
• You've made content that ran as paid ads - and know the difference between a video that gets views and one that sells
• Experience with TikTok Shop, influencer or affiliate management
• Comfortable in front of the camera
• You can edit - CapCut is plenty. A nice-to-have, not a requirement.
• Familiar with Canva, Figma or Adobe

Benefits

• 30 days holiday (inclusive of bank holidays), pension