Responsibilities

• Conduct proactive outbound outreach across TikTok and Instagram to source 250+ targeted UK micro-creators weekly.
• Secure onboarding for 50 new active micro-influencers (1k–10k followers) per month for product gifting & affiliate campaigns.
• Recruit 20 dedicated Brand Ambassadors (5k–25k followers) per month committed to monthly posting and recurring brand advocacy.
• Manage inbound applications via our website and Klaviyo post-purchase recruitment flows.
• Coordinate product gifting box dispatch with our warehouse team, ensuring custom packaging and clear creator briefs are included.
• Monitor posting compliance, ensuring all gifted creators post required content (Reels, TikToks, Stories) within 14 days of package receipt.
• Curate, organise, and download raw video/image files into our central UGC Drive for paid ad utilisation (Meta & TikTok Spark Ads).
• Identify the top 10 performing creators (20% retention cohort) each month and promote them into Tier 2 / VIP status with higher perks and commissions.
• Deliver engaging weekly creator communications, run sales leaderboards, and launch creative monthly competitions.
• Process monthly affiliate payouts, track unique discount code performance, and maintain accurate reporting.

Requirements

• Experience: 1–2+ years experience in influencer marketing, social media management, affiliate marketing, or community management (UK e-commerce experience preferred).
• Social Media Native: Deep, fluent understanding of TikTok algorithms, Instagram Reels trends, creator outreach etiquette, and UK pop culture vernacular.
• Tech-Savvy: Familiarity with tools like Influencer Hero, Social Snowball, Modash, Klaviyo, Canva, and Google Workspace.
• Self-Starter & Organised: Strong project management skills—capable of tracking 70+ creator relationships concurrently without losing attention to detail.
• Negotiation & Relationship Skills: Friendly, persuasive, and professional communication style across DMs and emails.