Responsibilities

• Develop social-first creative ideas for campaigns, activations, creator partnerships and always-on content programmes.
• Stay ahead of platform trends, creator formats, audience behaviours and emerging features across TikTok, Instagram, YouTube, LinkedIn and other relevant platforms, bringing fresh inspiration and opportunities into the team.
• Identify cultural trends, audience behaviours, emerging platforms and conversation opportunities that can inspire creative thinking.
• Develop ideas across the full spectrum of social content, from reactive mobile-shot content and creator collaborations through to premium campaign assets, productions and integrated activations.
• Contribute original ideas in brainstorms, creative reviews and workshops.
• Collaborate with strategists and account teams to ensure ideas are rooted in insight and aligned to client objectives.
• Help shape campaign narratives, social mechanics and participation-led ideas.
• Work closely with designers, creators, content teams and producers to bring ideas to life.
• Develop creative presentations, pitch materials and client-facing recommendations.
• Support new business opportunities with fresh thinking and culturally relevant ideas.

Requirements

• 5 years' minimum experience in social, creative, advertising, content, PR or integrated agency environments.
• A strong understanding of social platforms, creator culture and how ideas spread online.
• Understanding of social content production workflows and what makes content successful at different levels of production, from creator-led and mobile-first content to larger-scale shoots and campaign executions.
• Experience developing social-first creative concepts and campaigns.
• A naturally curious mindset and genuine interest in culture, media, brands and human behaviour.
• Confidence contributing ideas and presenting creative thinking in collaborative environments.
• Strong written and verbal communication skills.
• Excellent organisational skills and attention to detail.
• Ability to work across multiple projects and deadlines.
• A proactive attitude and desire to continually improve your craft.

Preferred

• Experience developing creator-led or community-driven campaigns.
• Strong copywriting, content creation or concept development skills.
• Knowledge of consumer technology, gaming, lifestyle, healthcare or corporate communications.
• Experience using social listening, trend analysis or audience insight tools.
• Experience contributing to award-winning or highly earned creative work.
• Content production experience, including video, editing or design.