Social Creative Director

Responsibilities

• Conceptual & Social Creativity - Develop bold, original ideas across social, campaigns, activations, experiential, digital and emerging platforms. - Bring the same conceptual ambition to a TikTok, Reel or reactive social opportunity as you would to a major integrated campaign brief. - Think beyond posts and content calendars to create social ideas that can earn attention, conversation and cultural relevance. - Turn cultural observations, audience behaviours, platform trends and brand truths into simple, powerful creative ideas. - Understand the difference between following culture and contributing to it, and constantly look for opportunities for our brands to do the latter. - Create ideas that can start in social and grow into something bigger, as well as finding compelling social expressions of larger campaign platforms. - Bring an award-winning mentality to briefs of every size, continually pushing the work beyond the expected. - Work closely with Creative Directors to develop, challenge and elevate ideas from initial concept through to final execution. Leadership & Creative Culture - Mentor and inspire junior creatives, designers and content creators, helping them strengthen both their conceptual thinking and social craft. - Give clear, constructive feedback that makes ideas stronger rather than simply different. - Help build a creative culture that is ambitious, collaborative, curious and relentlessly focused on the quality of the work. Social & Cultural Fluency - Stay obsessively curious about internet culture, entertainment, technology, creators, memes, trends and emerging behaviours. - Understand platform conventions without becoming constrained by them. - Bring a strong point of view on what makes work genuinely social rather than simply advertising placed on social platforms. - Help educate clients and internal teams on evolving social behaviours, creative opportunities and emerging formats. Creative Craft & Making - Take ideas from blank page through to execution, including concepts, scripts, social formats, treatments, storyboards, copy, creator briefs and presentations. - Use GenAI and emerging creative technologies as genuine creative tools to explore, prototype, make and push ideas further rather than simply make things faster. - Be comfortable making and prototyping ideas yourself when it helps bring thinking to life quickly. - Work closely with creators, designers, writers, editors, producers and production partners to maintain the integrity of an idea throughout production. - Understand how craft changes by platform, audience and context without compromising the strength of the underlying idea. - Continually experiment with new tools, formats and production approaches that could unlock new creative possibilities. - Bring innovation (particularly AI and emerging technologies) into both the thinking and making of our work.

Requirements

• 10+ years within advertising, social or creative agencies, with experience operating at Senior Creative level.
• A conceptual creative first with a strong advertising brain and can reduce a complicated brief to a simple, powerful idea.
• You are socially fluent and understand platforms, creators, communities, formats and internet culture deeply enough to create work that belongs there.
• Experience moving comfortably between campaign platforms, activations and experiential ideas and fast-moving, culturally relevant social content.
• Deep understanding of how people actually use TikTok, Instagram, YouTube, Reddit and emerging social platforms, including the behaviours, communities, creators and formats that shape them.
• You have created, or can demonstrate the potential to create, work capable of competing at the highest creative level.
• Experience with the nuanced rules and behaviours of individual platforms but don't allow formats or trends to become substitutes for ideas.
• Ability to articulate ideas simply, write compelling copy and scripts, and build persuasive creative presentations.
• Strong presentation experience with the ability to sell an idea, defend the thinking behind it and bring clients and collaborators with you.
• Experience using tools such as ChatGPT, Midjourney, Kling and other emerging creative technologies as part of your creative process.

Benefits

• 💰 Reward: You'll be eligible to join our discretionary annual bonus scheme.
• 💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
• 👪 Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. We also provide £1000 (or equivalent) towards courses for returning primary caregivers to support your transition back into work.