Social Content Producer - B2B experience Required (London based)

Responsibilities

• Find the story. Work with our founder, product and go-to-market (GTM) teams to turn rough ideas, conversations, new products, customer wins, and what's happening in AI and work into great creative.
• Shoot. Founder content, podcasts, interviews, events, and whatever else the idea needs. You'll understand framing, lighting, and sound without needing a production crew.
• Edit. This should be one of your superpowers. You understand hooks, pacing, cuts, captions, sound, and what makes someone keep watching.
• Design. Create great-looking carousels, graphics, thumbnails, product visuals, and other social content. Work within our brand and help it evolve as needed.
• Make our products interesting. Don't give us another “5 new features” video. You need the B2B acumen to understand what actually solves a problem for our software buyers. Whether it's Guru, our AI agent, or something the team shipped last week, find the product moment that makes an HR leader think, “Wait. How did it do that?”
• Build formats people recognise. Help us develop recurring series, visual styles, and creative formats that become recognisably HowNow.
• Test, measure, learn. Try things, see what lands, and double down. You'll own the numbers for what you make (reach, engagement, saves, shares, follower growth) and use them to decide what we make next.
• Shape the strategy. Bring ideas, not just execution. Stay close to how LinkedIn, Instagram, and YouTube are changing, and help decide where and how we show up.
• Make great organic work harder. Turn our best-performing organic content into ad-ready versions for paid social.
• Keep the engine running. Juggle several projects at once and ship on a steady weekly rhythm without letting quality slip.

Requirements

• - You can take an idea from concept to finished piece yourself
• - You're excellent at shooting and editing video in Premiere Pro, Final Cut, or similar, with After Effects or similar for motion
• - You have strong visual and design skills, and you're at home in Photoshop, Illustrator, and Lightroom or similar (plus Figma and Canva when speed matters)
• - You use AI tools in your creative workflow and have a view on where they help and where they don't
• - You know what works on LinkedIn, Instagram, and YouTube, and why the same idea needs a different cut for each
• - You have a clear point of view on what good looks like. You can name creators and brands you rate, explain why their work lands, and show us how that shows up in your own
• - You connect creative to results. You can tell us which of your pieces performed, why you think they did, and what you changed because of it
• - You're curious about AI, technology, the world of work, and internet culture
• - You move quickly and don't need a perfect brief, and when you do get one, you make it better
• - You enjoy turning half-formed ideas into something brilliant

Preferred

• Learning tech experience is a bonus.

Benefits

• 💰 Our salaries are calculated using a SaaS benchmarking tool called ( Figures ). The base salary band for this role is £42,000 - £46,000 per annum, with a 10% discretionary performance based bonus.
• 🏡 Hybrid working (2x a week in our London office, Wednesdays and Thursdays)
• 🌍 Work from anywhere, for up to two weeks per quarter, which you can read about here
• 💆 Wind-down Fridays. No meetings from 2pm onwards on Fridays, for you to wind down for the weekend. Our HowNow’ers use this time to catch up on emails or do some learning & Development
• 👼🏼 Enhanced maternity and paternity policies which you can read about here
• 🌴 25 days holiday, plus bank holidays and your birthday day off
• 💰 Employee pension scheme
• 👩🏾‍⚕️ Private health insurance through Bupa, plus access to Yulife
• 📚 An annual £500 learning and development budget
• 🐶 Dog friendly offices - we love our pets! 🐾