Responsibilities

• Own the content strategy for Consumer Tested Ratings and Sensibly.
• Position both platforms as credible product testing platforms rather than review aggregators.
• Plan and manage testing-led editorial content, product reviews, listicles and comparison formats.
• Develop a consistent content calendar across website and social channels.
• Retrofit existing high-traffic pages so they better reflect our hands-on product testing approach.
• Work with the video editor to create short-form and long-form video content that demonstrates real product testing in an accessible and engaging way.
• Write, brief and quality-control content to ensure it is clear, credible and commercially effective.
• Build and grow owned audiences across relevant social platforms.
• Define which platforms should be prioritised and explain why.
• Create platform-native content that builds brand recognition, trust and engagement.
• Develop social content ideas that are not simply repurposed website content.
• Plan and manage paid social campaigns with a dedicated budget.
• Use paid social to build owned audiences and amplify content reach, rather than simply driving short-term conversions.
• Establish reporting frameworks for audience growth, engagement, reach and attribution.
• Track performance and use data to improve future content.
• Develop the brand voice and editorial standards for both platforms.
• Work with the internal design team to ensure brand identity is consistent across all touchpoints.
• Ensure the product testing credential is clearly communicated and visually reinforced.
• Help build trust with readers by making the testing process clear, practical and credible.
• Maintain brand tone across public comments, social conversations and community interactions.