Social Content Creator

Responsibilities

• Create engaging, mobile-first content for TikTok, Instagram, Reels and other social channels.
• Own and grow an allocated portfolio of regional franchise social pages.
• Plan, storyboard, film, edit and publish content from across our dealership network.
• Bring new cars, product launches, dealership stories, events and campaigns to life through creative social content.
• Keep your finger on the pulse of social trends, sounds and formats and react quickly when there's an opportunity for Vertu to join the conversation.
• Get out into our dealerships and proactively find the people, vehicles and stories that could become great content.
• Write engaging captions and social copy that match our tone of voice.
• Use insights and analytics to understand what's performing, what's not and what we should do more of.
• Help colleagues feel comfortable and confident appearing on camera, giving direction where needed.
• Work closely with fellow Social Content Creators and colleagues across Social, PR, Content, Events, Partnerships, YouTube and our in-house Studio teams.

Requirements

• Experience creating engaging, mobile-first social video content as part of successful social activity. We’ll ask you to share examples or a portfolio of your work.
• A strong understanding of TikTok and Instagram, including current trends, content formats and trending sounds.
• Confidence filming and editing content, both within social platforms and using tools such as CapCut, Adobe or Movavi.
• An understanding of social analytics and the ability to look beyond followers and reach to understand why content is performing.
• A strong eye for visual storytelling and the creativity to produce content that stands out.
• Excellent organisation skills and the ability to juggle multiple shoots, ideas and priorities while reacting quickly to trends.
• Strong written communication skills and the ability to create engaging captions and social copy.
• Confidence working with different people and providing direction to colleagues appearing in content.
• The confidence to appear on camera yourself when needed.
• Ideally, a genuine interest in cars, automotive brands and automotive social content.