Social & Community Manager

Responsibilities

• Own our social channels day to day (Instagram, Facebook, X and YouTube): planning, posting and community tone of voice
• Build and run a content calendar around the football calendar, and test new channels/formats to see what lands
• Post live on matchdays (evenings/weekends), with time off in lieu agreed in advance
• Get on camera for matchday reactions, explainers and behind-the-scenes content
• Moderate comments and messages across organic and paid, escalating complaints and safer-gambling concerns appropriately
• Create quick-turnaround content yourself (short-form video, reactions, simple graphics) and brief design support for bigger pieces
• Partner with affiliates and agencies to amplify creator content and support paid social
• Report weekly on reach, engagement, follower growth, and visits/sign-ups from social—then feed the learnings back into product and CRM

Requirements

• Hands-on experience running social channels for a brand (planning, posting, engagement and moderation)
• A strong feel for football culture and how fans talk online, shown through the content you’ve shipped
• Confidence presenting on camera for short-form social content (reactions, explainers, BTS)
• Fast, accurate copywriting for social, with a tone that stays on brand (including humour where appropriate)
• Ability to shoot and edit simple short-form video on a phone for social platforms
• Sound judgement managing an online community, including handling criticism calmly and knowing when to escalate
• Working knowledge of social scheduling and analytics tools (Meta Business Suite, YouTube Studio or similar)
• Ability to work around matchdays, including evenings and weekends, with time off in lieu

Preferred

• Experience marketing within a UK regulated sector (ideally gambling), including awareness of CAP Code/UKGC marketing rules
• Experience growing a community from a small base