Social & Community Manager

Responsibilities

• Run CheqUp's social channels end to end across Meta, TikTok and LinkedIn: content production, scheduling, publishing, community management, comment and DM handling, and audience growth.
• Make the content. This is a hands-on creation role and the number one skill we are hiring for. Produce social-first static and video assets yourself, quickly and to a consistently high standard, using tools like CapCut and Canva.
• Brief design resource only for heavier production. Your work should feel made for the platform, not adapted to it.
• Feed and execute the editorial calendar. The Senior Content Lead owns the calendar; you bring the platform insight that shapes it and you deliver the social slots from production through to publishing.
• Turn editorial takes into live content, fast. When a news moment breaks, the Senior Content Lead decides the position; you get it onto the right channels in the right format within hours and manage the engagement that follows.
• Be CheqUp's daily presence in online communities such as Reddit and Mumsnet, working to an approach agreed with the Senior Content Lead. Listen, track sentiment, contribute honestly and usefully over time. Never promotional.
• Run the UGC operation. Find members willing to share their stories, manage consent with care, brief content production and keep UGC feeding paid social, organic channels and the website.
• Work day to day with our paid media team and agency : supply the organic winners and UGC that convert best in paid, and feed paid performance learning back into organic content decisions.
• Amplify PR coverage across social and flag community chatter or platform signals worth a PR angle to the Senior Content Lead.
• Be first responder on negative sentiment. Spot it early, hold the line in comments with judgement and warmth, escalate per playbook.

Requirements

• 3 to 5 years hands-on social media experience, ideally with time in a DTC or health-adjacent brand.
• A maker with taste. You produce genuinely good content yourself, at pace, and you know the difference between decent and mediocre when you see it.
• A portfolio of social content you have made yourself, across static and video, is essential. We will ask to see it and it will carry more weight than anything you tell us in an interview.
• Comfortable being the solo hands-on person for social, not managing a team. You take a clear editorial direction and run with it without needing to be re-briefed at every step.
• Genuine fluency in online communities, especially Mumsnet & Reddit. You understand how trust is built in those spaces and what destroys it.
• Comfortable working within a regulated category. You flag early, know what to check and don’t treat guardrails as the enemy of good work.

Preferred

• Bonus if you understand regulations and working to ASA guidelines.