Marketing Manager
HelloKindred
London, UK (Remote)
$57K/yr - $69K/yr (Est.)In-houseContractMid level4+ years exp.
3 hrs ago
Shopper Marketing Manager
Slough, UK (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own shopper insights and omnichannel planning for key retailers, turning data into actionable plans that unlock growth opportunities.
- Shopper insights and omnichannel planning: Translate retailer strategy and shopper behavior into high impact plans with partners and agencies.
- Strategic collaboration: Align brand, sales and KP masterplan to drive consistent, interruptive execution.
- Continuous learning: Lead test-and-learn cycles to elevate future shopper strategy and supplier position.
Job Description
Responsibilities
- Build insight-led shopper plans with key customers
- You will develop tailored omnichannel plans using retailer strategy, category insight and shopper behaviour to unlock the biggest opportunities for growth
- Collaborate to deliver the KP masterplan
- You will partner closely with brand and sales teams to align plans to the KP Masterplan and commercial priorities, ensuring strong stakeholder alignment and standout points of interruption
- Engage and influence key partners
- You will bring plans to life with retailers and media agencies, building strong relationships, securing support and elevating partnerships.
- Deliver best-in-class execution
- You will ensure ‘right first time’ delivery through strong briefing, proactive compliance monitoring and a focus on maximising media efficiency and in-store impact
- Drive continuous improvement and capability
- You will share learnings, champion test-and-learn approaches and provide thought leadership that shapes future shopper strategy and positions KP Snacks as a best-in-class supplier
Requirements
- Relevant FMCG and shopper marketing experience
- Excellent communication skills
- Strong relationship building skills
- Highly organised and proactive approach
- Strong data and insight capability
Preferred
Benefits
- Competitive annual salary, annual salary review and annual bonus opportunity, plus KP Pension Plan with up to 7% matched contributions
- 25 days holiday, with the option to buy up to five additional days, plus additional holiday after five years’ service
- Comprehensive healthcare including Single Cover Private Healthcare, Health Cash Plan, Digital GP and Employee Assistance Programme
- Electric Vehicle Car Scheme, supporting more sustainable and cost-effective travel
- KP4ME benefits platform with discounts, cashback and wellbeing support
- Enhanced family-friendly policies to support colleagues at every stage of life
KP Snacks
KP Snacks is home to some of the most iconic British snack brands and also produces all kinds of snacks for the UK’s retailers.We have been creating happy snacking moments for decades, creating exciting snack ideas to meet the changing tastes and expectations of our customers and consumers. We’re passionate about our products and our people and we hold ourselves to high ethical standards throughout our business and supply chains.KP Snacks is proud to be part of the Intersnack Group, which was founded in Germany more than sixty years ago and made its first potato chips in 1968. Since then, it has grown and flourished to become a market leader in savoury snacks, present in over 30 countries across Europe, Australia, New Zealand and beyond.
