SEO Strategist

Responsibilities

• Within our organic search department, this role takes full ownership of organic search strategies across a diverse client portfolio - translating complex search challenges into commercial opportunities, driving organic growth, and delivering tangible ROI.
• The SEO Strategist leads the strategic direction for their accounts, collaborating with specialist delivery teams to ensure high-impact execution.
• Channel Ownership: Formulate, prioritise, and drive organic search roadmaps tailored to each client's specific commercial objectives and technical constraints.
• Performance Reporting: Lead monthly reviews and quarterly Strategic Planning Meetings (SPMs), providing clear narrative reporting on performance trends, activity completion, and ROI.
• Quality Assurance (QA): Review and sign off on account deliverables produced by supporting Analysts and Executives before client submission.
• Account Health & Risk Mitigation: Collaborate closely with Client Performance teams to track account health, diagnose performance dips early, and propose proactive solutions.
• Pitch & New Business Support: Partner with the commercial team on prospective client audits, pitch decks, and proposals.
• Team Guidance: Support junior team members' progression through clear task briefing, effective Q&A and clear, continuous feedback.
• Knowledge Sharing: Act as a strategic sounding board across the department, sharing search insights, testing new methodologies, and contributing to internal best practice.
• Agency Profile: Contribute to Impression’s thought leadership and marketing efforts, including case studies, white papers, and industry commentary.

Requirements

• While we typically look for at least 3+ years of dedicated SEO experience, appointment is based on capability, strategic vision, and demonstrated impact.
• We are looking for someone with deep strategic SEO knowledge, a proven track record of successful campaign execution across varied verticals, and excellent stakeholder management skills.
• Account & Strategy Ownership: Proven experience building and executing organic search strategies across diverse verticals, owning the channel and delivering measurable performance gains.
• Commercial Acumen & ROI: Strong ability to connect organic search KPIs to broader commercial outcomes, using data and reporting to demonstrate clear business value.
• Stakeholder Management: Clear, credible communication with senior client stakeholders - distilling complex technical or strategic concepts into actionable insights across calls, meetings, and written updates.
• Cross-Channel Collaboration: A clear understanding of where Organic Search fits into the wider digital mix, collaborating effectively with disciplines such as Digital PR, Content, and Paid Media.
• Task Delegation & Quality Assurance: Experience scoping clear briefs for supporting team members (Executives and Analysts), providing constructive feedback, and reviewing outputs to protect delivery standards.
• Vertical Experience: Hands-on experience across both lead-generation and e-commerce businesses within a fast-paced agency environment is strongly preferred.

Preferred

• Vertical Experience: strongly preferred.

Benefits

• Flexible working at Impression without losing team connections
• We practice a hybrid model with a minimum of one purposeful Pulse Day in the office per week.
• Impression was recently ranked fourth in the UK's Best Workplaces™ for Wellbeing (medium-sized companies), and we continuously strive to ensure the best possible work-life balance for our team.
• We offer many benefits, including a 4.5-day working week, flexible hybrid working options, and enhanced leave, to name a few.