SEO Manager

Responsibilities

• Own organic search performance across all seven brand domains in the UK, EU, US and Canada, and be accountable for the numbers
• Run full technical audits and diagnose what has caused our visibility to decline, then write clear specifications for our web developers and see them through to implementation
• Manage international SEO across our WordPress and Shopify sites, including hreflang and our regional subfolders, several of which currently return no visibility at all
• Build and deliver a keyword and content strategy per brand, based on commercial intent rather than volume alone
• Write and optimise content yourself: category pages, product copy, buying guides and ownership content
• Improve internal linking and site architecture across a multi-domain estate
• Build authority through digital PR, our dealer network, ambassador partnerships and our own data-led reports
• Own reporting in SISTRIX, Google Search Console and GA4, and report performance to the senior team monthly
• Track and improve our visibility in AI search, including Google AI Overviews, AI Mode and ChatGPT
• Work closely with the PPC Manager so organic and paid are planned together, not separately

Requirements

• Four or more years in SEO, with real hands-on delivery rather than agency account management
• Proven technical SEO capability: you have personally diagnosed and recovered a site that lost rankings, and can talk us through exactly what you did
• Confident writing technical specifications and working with developers to get them delivered
• Strong working knowledge of WordPress and Shopify
• Comfortable with Google Search Console, GA4, Screaming Frog and a visibility platform such as SISTRIX, Ahrefs or Semrush
• Able to write good content yourself, not just brief it
• Commercially minded: you prioritise by what makes money, and you can explain your reasoning to people who are not SEO specialists
• Self-directed. Nobody here will be checking your work for you, and you will be setting your own roadmap

Preferred

• Experience running SEO across multiple domains or brands at once
• International SEO experience, particularly hreflang and multi-market subfolders
• Ecommerce SEO experience
• Digital PR or link acquisition experience
• Some understanding of how AI search and large language models surface brands
• Experience in retail, home and garden, wellness or a considered-purchase category

Benefits

• 13% annual bonus scheme
• 31 days annual leave including bank holidays, with additional leave after tenure
• Holiday purchase scheme
• Onsite gym and weekly fitness classes
• Daily refreshments
• Parking where available