SEO Data Analyst
Twinkl Ltd.
UK (Remote)
£45K/yr - £50K/yrIn-houseFull-timeMid level
23 hrs ago
SEO Manager
UK (Hybrid)
£40K/yr – £50K/yrMid LevelFull time
Posted 7 weeks ago
Job Summary
Own and execute the Organic Search strategy across multiple brands, guiding data-driven optimization, technical SEO hygiene, content leadership, and cross-functional collaboration to drive growth.
- Lead SEO strategy and content expansion across ecommerce brands
- Collaborate with Ecommerce, Brand and Marketing to improve journeys and performance
- Report performance, manage a small SEO team, and stay current with search trends
Job Description
Responsibilities
- Create and deliver the Organic Search strategy across Katie Loxton, Joma Jewellery, Katie Loxton Inc. and A Littles & Co. to maximise search visibility, traffic and revenue growth
- Drive visibility growth across both traditional search and emerging channels including AI Search and Social Search
- Identify new opportunities to improve acquisition, search performance and conversion through data-led insights and testing
- Complete regular keyword, trend and competitor analysis to inform strategic decision making and identify opportunities for growth
- Regularly report on Organic Search performance, sharing actionable insights and measuring the effectiveness of implementations and testing
- Audit and maintain strong technical SEO hygiene across all websites, proactively identifying and resolving issues that may impact visibility, traffic or user experience
- Work closely with Ecommerce teams to improve site structure, indexation, crawlability, site speed, Core Web Vitals and schema implementation
- Audit, manage and maintain site-wide landing pages to identify opportunities for optimisation, reduce duplication and improve content quality
- Support A/B testing and user research initiatives to improve customer journey performance and conversion rates
- Own the SEO content strategy, driving growth through enhanced category and content coverage while identifying opportunities to optimise existing content performance
Requirements
- Proven experience in a dedicated SEO role, ideally within Ecommerce, retail, fashion or lifestyle brands
- Strong technical SEO knowledge including site audits, crawlability, indexation, site speed, schema markup and Core Web Vitals
- Experienced in keyword research, content optimisation and competitor analysis
- Strong understanding of SEO and analytics tools including Google Analytics, Google Search Console, SEMrush, Ahrefs and Screaming Frog
- Analytical mindset with the ability to turn data into clear actions, insights and results
- Strong communication and presentation skills, with confidence presenting to Senior Management and cross-functional teams
- Up to date knowledge of Google algorithm changes, search trends and SEO best practice
- Experience managing and developing direct reports
- Proactive, organised and adaptable, with the ability to thrive in a fast-paced environment
- Passionate about Ecommerce, digital growth and delivering exceptional customer experiences
Benefits
- - A salary of £40,000 - £50,000 DOE
- - 33 days holiday including bank holidays rising to 35 with length of service
- - A broad benefits package including our staff favourite – a very generous staff discount across both our brands. See all of our benefits on our careers portal
- - Opportunities to make an impact as well as learn and develop further
- - An innovative and friendly workplace with a team we’re proud to be part of. Find out more about us and our culture on our careers portal
Joma Jewellery and Katie Loxton
Our story began in 2008 when our founders Katie and Geoff Loxton became inspired to create beautiful jewellery that celebrates the big and little moments in life - Joma Jewelley was launched. From our collectible ‘A Little’ bracelets for every occasion to our much-loved personalised ‘A Little’ bracelet, our keepsake styles make for the most perfect gifting moment.Katie Loxton was then established in 2015 after seeing a gap in the market for gorgeous personalised pieces that excite, delight and elevate every look. Perfectly complementing our Joma Jewellery styles, Katie Loxton offers a carefully curated collection of stunning fashion and lifestyle accessories - think personalised vegan-leather handbags, stationary and sweet home fragrance - that make cherished gifts and are a joy to own!With a massive focus on personalisation, from embroidery to initial charms to customisable bow gift bags, the ethos for both brands has always been to create luxury, high quality products but at an affordable price point, enabling our customers to add that little bit of luxury to their every day. All of our products are designed in the UK by Katie and the team, and made by suppliers across the globe.
Salaries
Posted range
£40K/yr – £50K/yr
Taken straight from the job posting.
The middle of this range (£45K) is 13% above the median base salary for SEO Manager roles in the United Kingdom (£40K).
SEO Manager median pay in the United Kingdom
Most pay falls between £35K and £48K. Based on 38 salaries.
Marketing Team
Marketing Team Size
36 (20% of company)
Traffic Signals
Monthly Visitors
163K
Traffic Source Mix
Search
57.1%
Direct
29.2%
Referral
0.8%
Social
6%
Paid
2.5%
Headcount Trend
Current headcount: ~187
News about Joma Jewellery and Katie Loxton
Links
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