SEO Content Writer

Responsibilities

• Create, edit, and proofread engaging, accurate content across the website.
• Conduct keyword research and translate findings into effective content plans.
• Write SEO-focused content that improves visibility, traffic, and conversion.
• Optimise page titles, meta descriptions, headings, internal links, and site structure.
• Use AI-powered tools responsibly to improve content creation efficiency while maintaining quality and accuracy.
• Maintain and champion brand tone of voice across all content.
• Publish and update content within the CMS.
• Monitor content performance using tools such as Google Analytics 4, Google Search Console, and Semrush.
• Interpret SEO and content performance data to identify opportunities for improvement.
• Support digital PR activity by providing compelling content where required.

Requirements

• Exceptional written English and strong proofreading ability.
• Proven experience creating and editing web content.
• Demonstrable SEO experience, including: Keyword research Search intent analysis On-page optimisation Internal linking strategies
• Experience using SEO platforms such as Semrush, Ahrefs, Moz, or similar.
• Experience using AI tools to support content creation and optimisation.
• Confidence working within a CMS.
• Ability to analyse and interpret SEO and performance data.
• Strong organisational skills and the ability to manage multiple priorities.
• Excellent communication and collaboration skills.
• Experience working with internal stakeholders and/or external agencies.

Preferred

• Experience within B2C ecommerce or retail environments.
• Digital PR or brand authority-building experience.
• Experience writing about pets, animal health, or veterinary care.
• Familiarity with Adobe Commerce (Magento).
• Basic HTML knowledge.

Benefits

• Healthcare Cash Plan
• Cycle to Work scheme
• Green Cars salary sacrifice scheme
• Voluntary benefits: choose from a range of benefits to suit you
• Discounted staff pet care
• Access to discounts and cashback with hundreds of participating retailers