Senior Strategist - Paid Search

Responsibilities

• At Impression, your role is about so much more than standard account management. You’ll be a key driver of commercial growth, helping us unlock new opportunities for our flagship clients, while also playing a huge part in shaping our wider Paid Search offering.
• We want to hear your ideas - whether that’s testing new methodologies, building better processes, or helping us continually evolve how we deliver industry-leading work.
• The Craft: Innovation, Technology & Experimentation
• - Technical Mastery: You will drive results through technology, moving beyond standard platform levers to implement advanced solutions (like custom scripting, feed engineering, offline conversion tracking, and value-based bidding).
• - Challenging Best Practice: You will actively question platform defaults and legacy industry norms, designing and executing rigorous experimentation roadmaps to uncover those incremental performance gains.
• - Algorithmic Advantage: You will act as the architect of the data going into the platforms, ensuring smart bidding algorithms are trained on the most sophisticated, commercially valuable business data available.
• Account Leadership & Ownership
• - The Channel Owner: You will be the primary Channel Owner for complex accounts, taking full, proud responsibility for the end-to-end client lifecycle.
• - Quality Assurance: You'll provide QA oversight across your portfolio, making sure our output meets Impression's high standards before it reaches the client.
• - Long-Term Roadmapping: You'll create, maintain, and adapt channel strategies for up to 12-month cycles, ensuring your accounts are always moving toward a long-term vision of innovation and growth.

Requirements

• An Innovative Craftsman: You are obsessed with the mechanics of Paid Search. You naturally gravitate toward beta features, new technologies, and complex problem-solving.
• A Commercial Driver: You are commercially astute and growth-minded, constantly looking for ways to scale client accounts and improve the agency's offering.
• An Autonomous Owner: You use your initiative on the day-to-day management, acting as the definitive problem solver for your accounts.
• A Master Orchestrator: You demonstrate excellent planning and organising skills, allowing you to manage complex Tier 1 accounts while simultaneously guiding and supporting your team.