Responsibilities

• Own the day-to-day execution of Google Ads covering brand and non-brand Search, Performance Max and Shopping, with Meta campaigns in the mix, reporting directly to the Senior Manager, PPC.
• Build campaigns from scratch across Search, Performance Max and Shopping.
• Run the full daily optimization loop on a large, mature account, with Meta alongside Google.
• Document repeatable AI-assisted workflows, validated against account data.
• Shape the future of paid search at Puffy, where Google Ads sits at the core of paid media.

Requirements

• At least 3 years of hands-on experience building, managing and optimizing Google Ads campaigns.
• At least 2 years of hands-on experience building, managing and optimizing Meta Ads campaigns.
• Practical experience building and optimizing Search and Performance Max campaigns, with a working understanding of Shopping and product-led campaign structures.
• Demonstrated experience personally designing and building Google Ads campaign structures from scratch, with clear explanations of the setup decisions and subsequent performance. Experience limited to optimizing inherited campaigns does not meet this requirement.
• Experience personally executing and managing campaigns with a spend of USD $500,000/month.
• Strong working knowledge of keyword research, search-term analysis, negative keywords, audience signals, bidding strategies and budget pacing.
• Strong analytical skills, including experience using Google Ads, Google Analytics and Excel or Google Sheets to interpret campaign data and develop actionable recommendations.
• Understanding of CRO and A/B testing principles, including how ad messaging and landing-page experience influence campaign performance.
• Practical experience using AI tools for research, analysis or campaign execution, with the judgment to validate outputs before applying them.
• Strong attention to detail, organization and communication skills, with the ability to manage the daily campaign workflow, seek approvals and collaborate effectively in a remote team.

Preferred

• DTC e-commerce experience, particularly in high-consideration categories such as mattresses, furniture, home goods or comparable high-AOV products.
• Experience running Google Ads campaigns targeting the US market.
• Hands-on experience with Google Merchant Center, product-feed optimization and resolving product or feed-related issues.
• Experience implementing or troubleshooting conversion tracking using GA4 and Google Tag Manager.
• Experience using Google Ads Editor, Google Ads Scripts, APIs or other automation tools to improve campaign management and reporting.
• Current Google Ads certification.

Benefits

• Health & Protection: Comprehensive medical, dental, and vision insurance (based on country of hire)
• Time Off: Generous Paid Time Off (PTO) + Public holidays
• Work Environment: AI-First organization with access to AI-native tool stack; Remote First: Work from the comfort of your home office; Learning & development opportunities; International team collaboration across 16+ nationalities. Your assumptions get challenged daily.
• Rewards & Recognition: Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
• Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions