Responsibilities

• Cross-Channel Execution & Automation: Set up, manage, and optimise campaigns across Search (e.g., Google PMax, Shopping). You’ll take a hands-on approach to optimising product feeds, creative assets, and audiences to ensure maximum relevance.
• Bidding & Algorithm Management: Select and implement the most appropriate automated bidding strategies based on campaign objectives. Deeply understand the different levers that influence search intent algorithms, and clearly explain the rationale behind your choices.
• Tactical Planning & Experimentation: Actively contribute to the client roadmap by proposing data-driven tactics and cross-channel experiments that align with the overarching strategy our Senior Strategists have set.
• Data Storytelling & Analytics: Use Google Analytics and other platforms to gain deeper insights into post-click user behavior, understanding how social awareness drives search intent, and creating custom reports to find hidden areas for improvement.
• Campaign Ownership: Take proud ownership of campaign-level KPIs across PPC, ensuring they are tracked accurately and that you are constantly working to improve them.
• Market Intelligence & Teamwork: Proactively analyse competitor activity and market trends across the digital landscape to identify opportunities and threats. Translate insights into actionable recommendations for bidding, targeting, and ad copy/creative.
• Knowledge Sharing: Present insights clearly to both the internal team and our clients. Share cross-channel findings with the wider department to inform strategic decisions and sharpen the competitive offering.
• Commercial Awareness: Demonstrate clear commercial awareness by always explaining how proposed tactics and daily optimisations are expected to positively impact the client's actual business goals.

Requirements

• A Multi-Channel Learner: You have a solid hands-on foundation in PPC and are genuinely excited to become a master of the discipline.
• A Tactical Thinker: You are ready to move from simply executing tasks to actively planning data-driven tactics and experiments across platforms like Google Ads and Meta.
• A Data Storyteller: You don't just report on what happened; you explain why it happened. You love digging into analytics to find the narrative behind the numbers.
• Commercially Aware: You understand that platform metrics (like CPC, CTR, and CPA) are only valuable if they connect to the client's wider business goals (like revenue and ROI).
• Proactive & Collaborative: You keep a close eye on the market. If you spot a threat or an opportunity, you are the first to bring it to the team. You are eager to learn from the Strategists above you, while also sharing your own insights to help the whole department succeed.

Benefits

• See our: Impression's Benefits Booklet to find out more