Responsibilities

• Plan, execute, and optimise paid search campaigns across platforms like Google Ads and Bing Ads.
• Monitor and report on key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rates.
• Conduct regular A/B testing on ad copy, landing pages, and targeting strategies.
• Continuously monitor search terms, manage budgets, and optimise negative keyword lists to reduce wasted spend.
• Analyse campaign performance data and derive actionable insights to optimise current and future campaigns.
• Develop and implement strategies to increase traffic, improve conversion rates, and maximise return on investment.
• Collaborate with data and analytics teams to integrate customer insights and business data into campaign strategies.
• Work closely with the Head of Paid to manage the paid search budget effectively, ensuring all spending aligns with business objectives and goals.
• Optimise spend against target ROAS while scaling search efforts to meet company growth targets.
• Collaborate with the SEO team to align paid and organic search efforts for maximum efficiency and coverage.

Requirements

• 3+ years of hands-on experience in paid search marketing, preferably in an eCommerce or direct-to-consumer environment.
• Proven track record of managing significant budgets and delivering measurable results (ROI, CPA, ROAS).
• Proficiency in Google Ads and Bing Ads. Certification in Google Ads is a plus.
• Ability to speak Spanish desired
• Strong understanding of analytics tools like Google Analytics, Google Tag Manager, and other performance tracking tools.
• Experience with A/B testing tools and techniques.
• Ability to analyse large datasets and extract actionable insights to improve campaign performance.
• Familiarity with landing page optimization, copywriting, and customer journey mapping.
• Excellent communication skills and ability to present data-driven recommendations to stakeholders.
• Self-motivated, highly organised, and capable of managing multiple campaigns simultaneously.

Preferred

• Use AI tools and workflows to improve existing processes and strategies for more efficient outcomes

Benefits

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Company sick pay after 3 months of service
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave