Responsibilities

• Lead the planning, activation and optimisation of paid search campaigns — Google Ads first, with OpenAI Ads and other emerging platforms as they develop.
• Own your accounts end to end, with the autonomy to make the calls — supported by, not dependent on, our PPC Lead.
• Partner with the team to help build and refine the AI-driven tools we use to manage and report on PPC accounts.
• Stay ahead of paid search trends, testing new tools and approaches early.
• Analyse complex data sets and turn them into optimisation decisions and insight clients can act on.
• Manage campaign budgets and own the commercial results on your accounts.
• Build out into paid social over time — this role is search-first by design, with room to grow into a broader cross-channel remit.
• Keep your channels aligned with the wider media mix across each account.
• Foster a test-and-learn approach, and keep pushing your own professional development.

Requirements

• 3+ years' agency experience planning and activating paid search campaigns, with deep hands-on expertise in Google Ads.
• A genuine interest in newer platforms like OpenAI Ads, and in where paid search is heading next.
• Strong analytical skills, with confidence in Excel, Data Studio and GA4/GTM-level reporting.
• A track record of managing budgets and owning commercial results.
• Comfortable working with real autonomy — you don't need everything signed off before you move.
• A genuine interest in AI and automation, and a want to help build the tools you use, not just use them.
• Excellent communication skills, self-driven and solutions-focused.

Benefits

• Minimum 25 days holiday
• Hybrid working — 1–2 days/week in our Soho office
• Private healthcare and pension*
• CPD support as an IPA Accelerator agency, with real exposure across agency disciplines
• Dedicated training & resources to upskill in the use of AI
• A central London office and a genuinely diverse client roster