Responsibilities

• Manage and optimise paid search campaigns across Google Ads and Microsoft Ads, including complex, cross-platform account structures.
• Build, manage, and optimise paid social campaigns to ensure performance goals are met.
• Run Shopping campaigns profitably, ensuring alignment with client objectives.
• Regularly analyse campaign performance data, perform ongoing competitor analysis, and conduct full account audits to identify opportunities for improvement.
• Develop and implement new initiatives, campaign strategies, and A/B tests— including messaging and customer journeys—in collaboration with UX and creative teams.
• Ensure campaign tracking and data integrity by working closely with technical and analytics teams.
• Proactively explore new automation methods, scripts, platform features, and technologies to drive campaign efficiency.
• Prepare and deliver regular reports and performance insights using tools such as Looker Studio; provide strategic recommendations based on analysis.
• Attend and lead client meetings, both virtual and in-person (where relevant), to communicate performance updates, strategic plans, and growth opportunities.
• Maintain strong, professional client relationships through consistent communication (written, video, and in-person), ensuring needs are understood and met.

Requirements

• 5+ years’ experience managing large-scale PPC campaigns, ideally £10k+ monthly budgets.
• Expert-level understanding of Google Ads (Search, Shopping, Display, PMax) and Microsoft Ads.
• Strong experience in performance analysis, reporting, and strategic planning.
• Confident in client-facing situations and capable of explaining complex data clearly.
• Proficient in campaign structure optimisation and bid management.
• Hands-on experience with Looker Studio and Excel-based reporting.
• Ability to manage multiple projects and stakeholders simultaneously.

Preferred

• Experience managing or working alongside Paid Social campaigns.
• Familiarity with feed automation tools, or PPC scripts.
• Previous agency experience handling multiple clients.
• Google Ads Certifications in Search, Shopping, and Measurement (preferred).