Own and orchestrate multi-format creative production for paid social campaigns across 9:16, 4:5, and 1:1, with emphasis on editorial fashion and premium lifestyle aesthetics and rapid feedback loops.

• Campaign Rollout: Take a concept or creative direction and build it out across multiple ad formats, aspect ratios (9:16, 4:5, 1:1), funnel stages, and platforms. A single idea might become 15 individual ad variations. You see that not as busywork but as a creative challenge.
• Design: A good background and understanding of design. How to really design with type and titles. And importantly a good grasp of design programs, so you can roll out the designs. These brands live in the world of fashion, beauty and premium lifestyle, so the work needs to feel editorial, considered and elevated.
• Video Direction: Lead an editor through the production of video ad content. You should be able to brief clearly, give precise feedback on pacing, grading and structure, and push the work to the right quality level without endless revision rounds. If you can edit yourself, even better, but the directing ability is what we need most.
• Phone Content: Be comfortable shooting and editing content on your phone when the situation calls for it. This is not the primary output of the role, but there are moments (events, quick-turn assets, lo-fi test variations) where the ability to produce something polished on a phone is genuinely valuable.
• Funnel-Stage Thinking: Understand that a top-of-funnel awareness ad for a cold audience is a fundamentally different creative problem than a retargeting ad for someone who has visited the product page three times. Adapt your creative approach accordingly, from format and length through to messaging hierarchy and visual tone.
• Brand Guardianship: Protect the visual identity and tone of each client's brand across every asset you produce. These are premium brands with carefully built aesthetics. The ads need to feel like a natural extension of the brand world, not a departure from it.
• Creative Volume: Meta rewards creative variation and regular testing. You should be comfortable maintaining a healthy output of new concepts and iterations without letting quality slip. We do not do throwaway work, but we also do not spend three weeks on a single asset.