Senior Retention Marketing Executive

Responsibilities

• Plan and execute multi-channel retention, onboarding, and win-back campaigns to increase subscriber engagement and lifetime value.
• Manage end-to-end campaign delivery, briefing creative teams on high-converting copy, design assets, and promotional offers.
• Collaborate with CRM teams to build, test, and deliver automated email marketing series and digital customer journeys.
• Review retention metrics and monthly performance data to evaluate campaign impact and support commercial planning.
• Run A/B tests on email subject lines, layouts, and promotional offers to continuously optimize subscriber retention.
• Partner with cross-functional stakeholders in Editorial, Digital, and Customer Service to advocate for customer-first retention strategies.

Requirements

• Demonstrable experience managing retention marketing, CRM campaigns, or customer lifecycle journeys in subscription or recurring revenue environments.
• Proven skill in executing multi-channel email marketing campaigns and automated digital subscriber sequences.
• Strong data evaluation skills with an ability to translate spreadsheet data into clear campaign recommendations.
• Excellent copywriting and proofreading skills, ensuring high attention to detail and consistent brand voice across campaigns.
• Collaborative approach to problem-solving and managing creative projects alongside design, editorial, and CRM teams.
• Creative curiosity for A/B testing email subject lines, layouts, and promotional offers, alongside knowledge of digital marketing trends.
• Experience delivering retention, CRM, or email marketing campaigns within subscription or recurring revenue sectors.
• Practical experience managing email automation platforms, digital customer journeys, and spreadsheet software like Google Workspace.
• Ability to work from our Bath office on a hybrid basis.

Benefits

• Uncapped leave
• Enhanced parental leave
• Discounted rates with Dental care and Private Medical care
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend scheme - with payment following the successful hire.
• Well-being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan
• Salary sacrifice Pension scheme up to 5% match
• Free drinks and snacks in our offices
• The expected range for this role is £27,000 - £30,000