Senior Product Go-To-Market (GTM) Manager

London, UK (Remote)

£90K/yr – £105K/yrSenior Level4+ years expFull time

Posted 2 days ago

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Job Summary

Own end-to-end GTM launches and cross-functional execution, from planning through enablement and performance tracking, while incorporating market insights to refine positioning.

  • Lead cross-functional launch programs
  • Drive GTM strategy, enablement, and measurement

Job Description

Responsibilities

  • Product Launch Program Management & Cross-Functional Leadership Partner with Product, Marketing, Sales, Commercial Operations, Customer Experience, and other teams to lead end-to-end launch planning in Jira, ensuring alignment and execution across the organization.
  • Lead Product Launches Leverage our launch framework to coordinate cross-functional go-to-market efforts, including positioning, messaging, enablement, and execution planning. Partner closely with Product, Marketing, Sales, and Customer Success to deliver successful launches that drive adoption, revenue growth, and customer satisfaction.
  • Market Insights & Customer Understanding Mine win/loss data, Gong conversations, customer feedback, and market trends to refine product positioning, identify opportunities, and strengthen go-to-market strategies.
  • Product Positioning & Messaging Develop compelling product positioning and differentiated messaging for key buyer personas while ensuring new capabilities align with our broader solution narrative.
  • Commercial Enablement Equip Sales, Account Management, and Customer teams with the training, resources, pricing guidance, sales plays, and enablement materials needed to confidently bring solutions to market. Lead commercial campaign launches and monitor performance across targeted initiatives.
  • Performance Monitoring Track key performance indicators through SFDC, Gong, Pendo, and other tools to measure campaign effectiveness, pipeline growth, product adoption, and customer engagement.
  • Strategic Planning & Continuous Improvement Develop and execute go-to-market strategies that drive growth, identify new opportunities, improve commercial processes, and build scalable ways of working that support long-term success.
  • Adaptability Continuously evolve GTM strategies based on customer insights, market feedback, product evolution, and performance data to ensure continued commercial success.

Requirements

  • 4+ years of experience in product management, product strategy, or product marketing with accountability for GTM strategy and orchestration— ideally in B2B SaaS, information services, or regulatory/sustainability tech.
  • Broad GTM Expertise focused on sales enablement and driving growth: Should have a strong working knowledge of product management/product launch process, sales enablement best practices, and B2B software sales process. A proven track record of developing and executing high-impact GTM strategies that led to product adoption, market expansion, or revenue growth. Understands how GTM strategy translates to Commercial teams’ day-to-day roles.
  • AI and Commercial Tech Acumen: High acumen for use of key (or similar) technologies including Claude, Jira, SFDC, Pendo, and Gong.
  • Project & Stakeholder Management: Strong project management skills to manage complex projects and drive execution across teams.
  • Communication: Excellent written and verbal communication skills to effectively communicate with various stakeholders.
  • Analytical Skills: Strong market sensing skills. Ability to analyze data, identify trends, and make data-driven decisions.
  • Leadership/Influence: Exceptional collaborator with the ability to lead and motivate cross-functional teams. Must be skilled at aligning stakeholders around a shared vision while driving accountability.
  • Experience in a high-growth mid-sized software or data company is highly valued.

Preferred

  • Enjoy bringing structure to complex, fast-moving environments.
  • Love building scalable processes instead of simply maintaining existing ones.
  • Are energized by cross-functional collaboration and influencing without direct authority.
  • Have a builder's mindset and enjoy creating new playbooks.
  • Are curious, adaptable, and quick to learn new products and technologies.
  • Embrace AI and continually look for ways to work smarter and more effectively.
  • Enjoy seeing the direct impact your work has on customers, commercial teams, and business growth.
3E logo

3E

3.5 Glassdoor

Delivering market-leading, intelligent compliance solutions that empower companies to reduce risk, drive continuous improvement, and create new growth opportunities. For more than 30 years, 3E has provided clients with the expertise, content, live 24-7-365 environmental health and safety (EHS) support, and award-winning solutions required to increase chemical and workplace safety, improve product safety and stewardship, strengthen supply chain visibility and sustainability, and optimize research and development decision support. We are deeply committed to serving our more than 5,000 customers worldwide, including nine of the world’s top ten chemical manufacturers, eight of the world’s top ten retailers, and seven of the world’s top ten pharmaceutical companies. Global locations include our corporate headquarters in Carlsbad, California, along with offices in; Bethesda, Maryland; Canton, Ohio; Fort Collins, Colorado; Copenhagen, Denmark; Montreal, Quebec; Markdorf, Germany; Siegen, Germany; Sofia, Bulgaria; Paris, France; and Tokyo, Japan. Visit us at www.3Eco.com.

Founded in 1988
Carlsbad, California, USA
786 employees (47 in marketing)
56% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
44.5K
Monthly Google Ads Budget
$18.6K
Traffic Source Mix
Search
49.4%
Direct
39.6%
Referral
7.7%
Social
1.8%
Paid
1.4%

Headcount Trend

Current headcount: ~788

Marketing Team

Marketing Team Size
40 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
$9.5M
Private Equity, 4 years ago

Funding History

  • Dec 2021
    Private Equity • $9.5M
  • Feb 2021
    Private Equity • $30M

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