Responsibilities

• Go-to-Market Ownership & Launch Execution
• Own the end-to-end go-to-market motion for growth programs - new-business acquisition and customer expansion, with product launches as one program type alongside cross-sell, upsell, and seasonal demand
• Produce a structured GTM brief for every significant launch - the single source of truth for positioning, ICP, pricing, key objections, competitive context, and success metrics
• Define the launch tier (full launch, quiet release, or beta) and own the launch plan - milestones, transition gates, and timelines coordinated across Product, Marketing, Sales, and Post-Sales
• Maintain the commercial campaign and launch calendar (seasonality, product releases, customer-maturity moments, and commercial priorities)
• Run the pilot program end to end: targeting, execution, and feedback pre-launch; go/no-go decision; testimonials and references as customers go live
• Analyze market opportunity - priority prospect segments, product fit, and high-potential accounts - and define tiering, segmentation, personas, TAM, and account plans
• Map whitespace within existing customers and model cross-sell and upsell opportunities across products and services
• Lead pricing and packaging strategy for new features, maintaining SLAs and Quote Builder updates, and perform price analyses
• Translate product capabilities into differentiated value propositions and campaign narratives per segment
• Maintain a current view of the competitive landscape and translate it into differentiation frameworks for GTM briefs and enablement materials
• Define the structure of each revenue program for new business and expansion - the campaign kit, owners, and timing
• Own prospect-facing demand and lifecycle campaigns and validate inbound/outbound conversion
• Define upsell and cross-sell plays for new features and ensure white-glove delivery for first signed accounts
• Partner with Product to translate capabilities into commercial plays
• Collaborate with Marketing to fold events, content, webinars, thought leadership, and customer stories into program execution
• Work with Sales and Post-Sales to translate ICP targeting into CRM and pipeline-generation motion
• Own interdepartmental flows and ensure alignment across Sales, Marketing, and Product
• Track program performance and impact and feed findings back for messaging and feature prioritization

Requirements

• 4–5+ years in go-to-market, product marketing, revenue programs or ABM, or launch and program management in SaaS
• track record of owning multi-function, multi-product programs and launches
• ability to orchestrate across teams without doing others’ jobs for them or formal authority
• highly structured and able to bring clarity to ambiguity, defining frameworks, milestones, and processes
• translate product capabilities into clear commercial value and craft persuasive, segment-specific messaging
• excellent English communication with a focus on pipeline, adoption, and expansion
• analytical and data-fluent in tools like Salesforce, HubSpot, Gainsight, Metabase, or Looker
• familiarity with AI tools and using them proactively to accelerate research, synthesis, and content production
• comfortable setting direction and doing hands-on work autonomously

Preferred

• Familiarity with fashion, luxury, or beauty industry cycles
• Proficiency in French and/or Italian
• Exposure to TAM modeling, account segmentation, or whitespace analysis

Benefits

• growth and development allowance
• benefits package tailored to location
• flexible work arrangements
• support for establishing your home office and other perks.